Theatricalize
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In its most commonly used meaning the verb theatricalize (or theatricalise) and its derivatives (theatricalized, theatricalizing, theatricalization, etc.) broadly refer to putting a story or idea into dramatic or theatrical form, i.e. to dramatize or dramatise]].
Both dramatize and theatricalize are often used metaphorically to refer to attempts to express or represent something in a spectacular or extravagant "theatrical" manner (possibly for propaganda or marketing purposes).[1].
See also Theatre, Theatrical event, Eventification, Performance, and Theatrical system.