Theatricalize
In its most commonly used meaning the verb theatricalize (or theatricalise) and its derivatives (theatricalized, theatricalizing, theatricalization, etc.) broadly refer to putting a story or idea into dramatic or theatrical form, i.e. to dramatize or dramatise.
Both dramatize and theatricalize are often used metaphorically to refer to attempts to express or represent something in a spectacular or extravagant "theatrical" manner (possibly for propaganda or marketing purposes).[1].
See also: Theatre, Theatrical event, Eventification, Performance, and Theatrical system.
Sources
https://en.wiktionary.org/wiki/theatricalise
http://dictionary.reference.com/browse/theatricalization
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