What About Luv?

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What About Luv? is an American musical by Jeffrey Sweet, Howard Marren and Susan Birkenhead.

The original text

Based on the play Luv by Murray Schisgal. Book by Jeffrey Sweet, music by Howard Marren and lyrics by Susan Birkenhead. First produced by Haila Stoddard, Joy Klein and Maggie Minskoff with John Kenley, Vincent Curcio and Tarquin Jay Bromley as associate producers. It opened under the title Love at the Audrey Wood Theater, directed by Larry Fuller with Nathan Lane, Stephen Vinovich and Judy Kaye.

Translations and adaptations

Performance history in South Africa

1993: Performed at The Rendezvous at the State Theatre, Pretoria and the Victory Theatre, Orange Grove, Johannesburg as What About Luv?. Directed by Neil Lessick with Gordon Mulholland, Annabel Linder, Eddie Eckstein and Philip Godawa. Musical director Charl-Johan Lingenfelder.


Frank Rich. "Musical Love A New Version of Luv", New York Times, April 16 1984[1].

What About Luv? programme notes in 19**.


Magda Swart "Eckstein steel jou hart in What about Luv?", Beeld 9 March 1993[.

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