The Era

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The Era, a British a weekly newspaper noted for its theatrical coverage.

Published between 1838 and 1939, it was originally intended to be a general newspaper, but became particularly noted for its coverage of sports coverage, and later also its theatrical content.

As it began to concentrate increasingly on theatrical matters, it would publish valuable weekly reports of theatrical events in London and the great provincial cities, becoming so central to the theatre industry that the theatre historian W. J. MacQueen-Pope described it as "The Actor's Bible" (as cited in the Wikipedia entry on The Era.[1]) It would ultimately become the longest running trade paper for the theatre, being published until the beginning of World War II.

Sources

https://en.wikipedia.org/wiki/The_Era_(newspaper)

http://www.arthurlloyd.co.uk/Era.htm

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