South African Festival Economic Impact Calculator

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The South African Festival Economic Impact Calculator (SAFEIC) is a free, online calculator made available by the South African Cultural Observatory (SACO), to produce a calculated estimate the economic impact of a festival or event on a host economy.

The calculator

It was developed by the SACO Chief Research Strategist, Jen Snowball of Rhodes University, , with Bruce Seaman from Georgia State University, Atlanta in the United States, for the SACO and the Department of Arts and Culture, and is intedned for use by cultural festival and event organisers, to help them track and quantify the economic impact of their events. Results can be used internally for event planning and management, or as part of reports to funders and other stakeholders.

Launched in 2017, it is accessed through the SAFEIC website at

For more information

A training video on SAFEIC is available on the South African Cultural Observatory’s YouTube Channel:


NATindustry/learning - SACO issues Event Impact Calculator training video - 09/2017 - News

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