Motto

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A motto[1] (plural: mottoes) is generally seen as a phrase meant to summarize the general aim, intention or motivation of person, family, social group or organization; sometimes as an indicator of a rule of conduct. While Latin has been widely used for such mottoes, they may be found in any language.

The use of mottoes by theatrical companies (amateur or professional) is very common in pre-20th century European and colonial theatre. One often finds such a company actually referred to by its motto rather than by its actual title. This practice is particularly noticeable in writings about Dutch and Afrikaans theatre in 19th century South Africa, where descriptions (names) of companies tended to vary considerably, and the only fixed element would be the motto. Many companies from the period are thus only identified by their mottoes in this encyclopaedia as well.

Sources

https://en.wikipedia.org/wiki/Motto

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