Talent-Etc
Artist Management (Pty) Ltd - trading as Talent-Etc™ (Entertainment Technologies Corporation)
Originally conceived and developed under the Creativentertainment™-trademark in the late spring of 2006, Talent Management formed one of the seven divisions structured within the dynamic and comprehensive Creativentertainment™ umbrella brand, with Jennis Williamson as Managing Director .
The objective was to provide a professional and effective management service to performing artists (including musical theatre performers, television and corporate actors and performers, voice artists, solo artists and other personalities). In June 2009 it became clear that the division Creativentertainment™ Talent Management had by far outgrown initial expectations and it became necessary to reposition the agency as an independent and unconstrained company in early July 2009.
Through this strategic repositioning Talent-Etc™ was born. The agency under its new brand and structure continues to be headed by Managing Director Jennis Williamson and will furthermore continue to boast the very same portfolio incorporated from its Creativentertainment™ Talent Management-book, but already added a number of new faces including some of the most renown artists in the business.
Talent Etc™ prides itself in the proven development and nurturing of talent, we offer initiatives such as monthly workshops where artists have the opportunity to polish their auditioning and acting skills. This also gives the artists the opportunity to get to know their fellow Talent-Etc™ artists. As a value added service, all marketing, voice over and publicity campaigns are done by an in-house Agency Onemanshow Creative that also acts as Brand Custodian for Talent-Etc™ From internal promotions to above-the-line national campaigns, which also includes the use of web and internet based technology - this service ensures constant brand visibility for both artist and agency.
We are passionate about our artists as well as the South African Entertainment Industry and we actively encourage our artists, not only be successful in their careers but also to branch out and give back to the community that supports their work. For this reason Talent-Etc™ is also involved with various charity events and initiatives in developing campaigns such as the June 2009 released SANBS (The South African National Blood Service) Ambassador Campaign as well as the 2012 UniqueMe Campaign that was executed nationally.
| Reg no 2009/012100/07
Directors: J J Williamson, T J Kruger, D D Rheed
