Edutainment

Edutainment (or Edu-tainment) is a 20th century term that broadly refers to any process or intervention that seeks to teach someone something while simultaneously entertaining them. This includes performances, music and visual media.

It is a somewhat wider interpretation of Educational theatre, that has become a substantial element of professional theatre and performance practice. According to the Cambridge Business English Dictionary, the market for edutainment software is growing at about 30% a year, for example.

The verb "to edutain" has since also come into use.

See also related terms, such as Educational theatre, Theatre in Education, Drama in Education, Corporate theatre,