Motto
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A motto is generally seen as a phrase meant to summarize the general aim, intention or motivation of person, family, social group or organization. While Latin has been widely used for such mottoes, they may be in any language.
The usage is very common in pre-20th century European theatre and often the theatrical companies (amateur or professional) are actually referred to by their motto rather than their actual title. This practice is particularly noticeable in writings about Dutch and Afrikaans theatre in 19th century South Africa.
