Business and Arts South Africa
Business and Arts South Africa (NPC)
Generally referred to by its acronym, BASA.
Business and Arts South Africa NPC is an internationally recognised South African development agency which incorporates the arts into, and contributes to, corporates' commercial success. With a suite of integrated programmes, Business and Arts South Africa NPC encourages mutually beneficial partnerships between business and the arts. Business and Arts South Africa NPC was founded in 1997 as a joint initiative of government and the business sector, to secure the future development of the arts industry in South Africa, through increased corporate sector involvement. Established as a Non Profit Company, Business and Arts South Africa NPC is accountable to both government and its business members.
BASA Research
BASA undertakes regular research on arts matters, including the BASA Artstrack Research conducted by BMI, tracks realities and trends of consumer engagement and perception of the arts and its sponsors, as well as peer perceptions amongst arts sponsors.
Funding from UNESCO and the National Lotteries Distribution Trust Fund has enabled BASA to commission research around arts sponsorship management and investment measurement mechanisms. Michael Goldman, Senior Lecturer in Marketing at the University of Pretoria’s Gordon Institute of Business Science (GIBS), is leading this research project as well as the Best Practice Sponsorship Book, to be launched in the latter part of 2012. The Best Practice Sponsorship Book will focus on 12 specific business and arts relationships, and will contribute towards a pool of research available through BASA, to assist companies who are engaged and want to engage in arts sponsorship, as well as arts organisations that are further positioning themselves as equitable partners for business. Avril Joffe, creative industries and creative economy policy advisor, has also been commissioned to engage research around the challenges artists and arts organisations navigate in accessing corporate funding, as well as planning towards organisational sustainability.
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