Edutainment

Edutainment (or Edu-tainment) is a 20th century term that broadly refers to any process or intervention that seeks to teach someone something while simultaneously entertaining them. This includes performances, music and visual media.

It is a somewhat wider interpretation of Educational theatre, that has become a substantial element of professional theatre and performance practice. According to the Cambridge Business English Dictionary[1], the market for edutainment software is growing at about 30% a year, for example.

The verb "to edutain" has since also come into use.

Related terms and concepts

See for example Educational theatre, Theatre in Education, Drama in Education, Corporate Theatre, Industrial Theatre, and so on.

Sources

https://dictionary.cambridge.org/dictionary/english/edutainment