The Electric Theatres

In 1911 a theatre called the Electric Cinema opened in Portobello Road as one of the first repertory cinemas in England, eventually resurrected as a luxury cinema.

The pioneering and influential Electric Theatres (1908) Ltd, which created London’s first true cinema circuit, based its whole policy on the continuous show located within London’s populous districts.9

In 1910, at least fifty per cent of the

cinemas in the Greater London area operated with a continuous show policy. The

Not to be confused with a number of other companies known by this name, e.g. The Electric Theatre [1], founded in an abandoned electricity works building in Guildford, Surrey, England, in 1997 or the Electric Theatre Company[2], a non-profit, regional, Equity theatre company located in Scranton, Pennsylvania.

https://lukemckernan.com/wp-content/uploads/unequal_pleasures.pdf

https://londonist.com/2011/02/cinefile-electric-cinemas-centenary