I.W. Schlesinger

I.W. Schlesinger (1871-1949) Industrialist, entrepreneur and impresario, one of the most influential individuals to become involved in the performing arts industry in South Africa.

Biography
Born Isadore William Schesinger on 15 September, 1871 in the town of Lemes in the Austro-Hungarian Empire, which today is part of Slovakia. He emigrated from the Unites States to Johannesburg, South Africa in 1894, initially working as a salesman for Pepsin Gum.

After the Boer War he built up the African Realty Trust (an insurance company) and developed wide-ranging business interests in insurance, farming and newspapers South Africa.

Schlesinger moved into the theatre business in 1913, when he linked up with showman Harry Stodel to establish the African Theatres Trust (later African Consolidated Theatres) on 10 April, 1913, to save the struggling theatre industry. He bought two similar companies (Africa's Amalgamated Theatres and the Empire Theatres Company), a number of private theatres, as well as build new ones. He sold shares to the public, establishing a co-operative of theatre owners. Through the Trust he sponsored local plays and touring overseas groups.

Schlesigner later soon also moved into cinema, founding the African Films Trust, a film importing and distributing agency, building so-called "bioscopes" throughout South Africa (or converting live theatres for this purpose - often as hybrid theatrical spaces offering both forms of entertainment). The company supported production and controlled distribution. He then founded African Film Productions to produce the world's first weekly newsreels, the well known African Mirror, and began with commercial radio broadcasting in South Africa in 1927 when he set up the African Broadcasting Company (ABC), bequeathing an efficient concern to the newly founded SABC in 1936.

In 1915 he founded the long-lasting publicity magazine Stage and Cinema to support and promote all his activities.

His companies would be a commanding presence in the South African theatre, film and media industry till well into the 1960s.

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